sortYa Wine gives every customer a personalised recommendation from your actual stock — finding what they're after, or something they'd never have discovered on their own.
A tablet kiosk on your shop floor. We handle everything — setup, stock connection, the kiosk itself. You don't touch a thing.
The problem
Your customer wants a great bottle. They're standing in front of hundreds of them. Without a guide, most default to something familiar — or leave without spending what they would have.
average time to choose a bottle — more than almost anything else in a store
The Buyer, 2024
of anxiety per customer per year choosing wine — more than buying a car or a home
Tom Planer, The Buyer, 2024
of wine drinkers spend more online than in-store — because online tools guide them
Wine Intelligence, 2023
Why it matters
A customer who finds what they love spends more, comes back, and tells someone. That starts with the right recommendation at the right moment.
Pairings and upgrades surface as part of a helpful experience. Customers spend more because they discover more they want.
Even your best staff member hasn't tried every bottle. On a busy Friday night, one person can't be with every customer. sortYa can.
High turnover is a fact of retail. With sortYa, a new hire on their first shift gives customers the same quality of recommendation as your most experienced person.
Surface slow movers and highlight what's nearly gone — "last two bottles" creates urgency without the hard sell.
When dozens of customers ask for something you don't carry, you'll know. sortYa turns demand signals into buying decisions.
Shows the owner's knowledge on the floor even when someone else is working — beats big-chain service on every shift, not just when you're in.
No more waiting for a free staff member. Customers get a thoughtful recommendation the moment they want one.
Wine has lost casual buyers to beer and spirits — not because people don't like it, but because choosing feels hard. sortYa removes that barrier.
Customers leave with bottles they genuinely love — ones they'd never have pulled off the shelf themselves. That's what brings them back.
"Your best staff member's knowledge — available to every customer, on every shift, without burning them out."
The sortYa promiseWhat it does
Via a tablet kiosk on your shop floor — customers type freely, recommendations come from your actual stock.
sortYa pulls from what you actually carry — not a generic wine list. Every recommendation is something a customer can pick up right now.
After a recommendation lands, sortYa naturally surfaces complementary bottles and step-ups — presented as helpful options, never a push.
Every interaction is a data point. What people ask for, what they choose, what you don't carry — all visible to you, in plain language.
The trial
We're running free trials with a small number of independent bottle shops. Here's how it works.
Zero financial commitment — we absorb everything while you evaluate.
No changes to how you run your store. The kiosk slots in, nothing comes out.
We agree on your baseline before we start. The report is yours to keep, whatever you decide.
Inventory, sales, customers — none of it leaves. Ever.
Get in touch
We're onboarding a small number of bottle shops at a time — no cost, no lock-in, and a full before-and-after report yours to keep.
● Trial spots are limited — we're onboarding a handful of stores at a time.
Have a question?
contact@sortya.com.au