Florian Rohart
Founder & CEO · sortYa · Brisbane, Australia
I've worked in AI and data science since 2009 — long enough to see how the industry treats people's data when it thinks no one's paying attention. That experience is exactly why sortYa exists and why it's built the way it is.
After years helping organisations turn emerging technology into real outcomes, I started sortYa to do the same for everyday life: help people and businesses make better choices, faster, with less risk. Every product covers a different corner of life where the right information at the right moment changes the outcome.
I've deliberately chosen what sortYa won't do. We don't run ads. We don't use cookies. We don't track what we don't need, and we don't keep what we're done with. We align with GDPR principles by choice, not because Australian law requires it — because after fifteen-plus years in this space, I know that trust is earned by how you behave when no one's making you.
Where our products use AI, it's governed, monitored, and audited — not left to run unsupervised. But AI is a tool, not a replacement. We keep humans in the loop where and when they matter, because sharper technology should support better judgment, not bypass it.
The "Ya" in sortYa means everyone — people making personal decisions and businesses serving their customers. Each product we build covers a different corner of life where better information leads to a meaningfully better result. Sharper decisions. Better outcomes.